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The contemporary auto industry has put a lot of stock into improved fuel efficiency. The combination of a smaller environmental footprint, lower fuel costs, better overall efficiency and a reduction in America’s independence on foreign oil has been a big push for the innovation and cutting-edge technology emerging from the industry in the past few years. Truly, the move makes sense – as long as we’re not sacrificing other features that have made the automotive industry such a driving force globally.

Naturally, when I hear about a new fuel efficient development, I wonder what’s been sacrificed to make it happen – and, usually, it is power. As a car enthusiast, I understand the need for better fuel efficiency and progress in general. But I really don’t want to sacrifice power. So, time and time again, I find myself wondering why manufacturers can’t work towards striking a good compromise between fuel efficiency and power until we find a feasible way to provide for both.

When I walked into my BMW dealership in NJ the other day, I finally got a taste of something that makes more sense to me: an extraordinarily powerful car that builds on BMW’s reputation for spectacular performance and leverages technological developments to help offer a more efficient ride. The New Jersey BMW 7 Series has just gotten a makeover that will give BMW lovers even more confidence in their beloved brand.

The 2011 BMW 740i and 740Li models will feature a twin-turbocharged inline-six engine, pumping out V8 power on six-cylinder fuel consumption. That’s efficiency and power at your BMW dealership in NJ. And one of the best parts: the 740i starts at ,025, a full ten grand lower than the 750i, and the 740Li will start at ,425. Leave it to BMW to strike a perfect, tactile balance that will tickle luxury car buyers everywhere and turn them into New Jersey BMW 7 Series drivers.

As for the technology, BMW describes it in a recent press release: “A keystone of BMW’s EfficientDynamics philosophy is ‘virtual displacement,’ the notion that BMW’s modern engines of smaller displacement can equal or exceed the outputs of traditional engines of larger displacement and more cylinders. This principle is already seen in the BMW 750i model, which features a twin-turbocharged V-8 engine performing at the level of BMW’s previous-generation V12 engine. Virtual displacement provides the power of a larger engine with the fuel efficiency and low CO2 emissions signature of a smaller engine.”

Forget about your used BMW dealers in NJ for a second; the future is here, and the future is now. If I know BMW, the new vehicle will not only feature the power and fuel efficiency it promises; it will also deliver an unmatched driving style and performance, courtesy of BMW’s tradition for excellence. While your used BMW dealers in NJ will still feature some excellent options for luxury car buyers, head on into a regular dealership to enjoy what BMW has to offer you now, in the midst of an automotive revolution.

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