Frbiz.com Reports Multinational Auto Giants To Increase Investment In China To Accelerate The Pace Of Beach
The former European Commission president, former Italian Prime Minister and current professor at China Europe International Business School of Management, Romano Prodi, said, “China, India, represented by the emerging power of the financial crisis is leading the second wave of globalization, the future of the United States , the European high position of status will no longer exist or be weakened. “which is a financial crisis in many major overseas giants are also more concerned about the Chinese market. Recently, the multinational giants have announced the 2009 fiscal year results, profits from China to make a lot of multinational giants avoid the loss of calamity, the Chinese business to further enhance its global share. This is particularly evident in the automotive business. For this reason, multinational giants have filling the Chinese market, or to consider additional investment, or to speed up pre-supporting research and development.
Recently, a number of multinational giants have released 2009 financial results. Two Aspect to attract outside attention. First, China is becoming a haven for multinational giants, or make it a substantial increase in profits, forcing them to keep the bottom line is not a loss, or make it incurred fewer losses. To thunder Masamori, eager to enter the throne of the world’s first Volkswagen, for example, from the Chinese market accounted for at least half of the profits. 2009, Volkswagen profit of 960 million euros (about 8.9 billion), the two joint ventures in China – Shanghai Volkswagen and FAW-Volkswagen of at least contribute to nearly 50 billion yuan of profits. The world’s top 500 enterprises in Germany Henkel Group has also said that despite the 2009 Henkel worldwide sales fell 3.9% (sales revenue of 13.573 billion euros), but in China (including Hong Kong) sales revenue and profits are growing. Of which sales in China reached 570 million euros, slightly higher than in 2008, more than double-digit profit growth.
Second, the China operations in 2009 rose contrarian, accounting for multinational giants raise the proportion of global sales. The world’s top luxury car company Ferrari Group, said the luxury sports car market in 2009 the average decline of 35%, the Ferrari’s performance has reached the second highest (in 2008 a record in the history of best performance), a total of 6250 to the end-user Orthogonal cars, down 5%; its 206 sales in China is still growing. Ferrari, director of the Chinese media, said Wen Li Yuan, “Chinese jumping Ferrari Asia Pacific region’s second largest market, just behind Japan. In addition, the Ferrari in the Chinese market share is far more than the global level. In a similar luxury-level cars brands, Ferrari global share of 15% to 20%, but in China’s share reached 60%. ”
More multinational giants have realized the power of the wave of globalization, have increased the pace of investment in China. First of all, many companies stepped up the introduction of new products, new technologies intensity. Rapidly in China this year, Ferrari California roadster introduced in the hope that this has a car, “descent” of the road cars to attract more Chinese consumers. Second, transnational giants have accelerated the pace in China R & D and production and research. Henkel Group, or even ahead of the layout of China’s new energy auto market. Henkel China, executives said, and Tongji University Automotive College of cooperation, the Asia-Pacific R & D Center of Henkel adhesives and foam platform project has been fully put into developing hydrogen fuel-cell vehicle vibration and noise reduction work. At present, targeting battery control unit (ECU) frame noise and vibration reduction measures in the program has been successfully used in the 2010 World Expo Car