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From the Great Wall Motor Co., Ltd. received information indicating that the role I play pickup and SUV field advantage based on the Great Wall Automobile future inroads into low-emission, economical family cars area. At present, the Great Wall Automobile will invest more than 20 billion yuan in building gradually produce 200,000 cars production base, and the joint development with foreign small and medium displacement from 1.0 to 2.0 liters of cars and MPV series of four models, plans put into operation in 2007, after Great Wall Motor’s consolidated annual production capacity can reach 40 million units.

As a large-scale private enterprises, Great Wall Motor Company since the early 90s of last century, following “Every day a little bit of progress,” the concept of an active market-oriented and technical, management innovation, thus creating many of the automotive industry first: the Great Wall pickup for eight consecutive years to maintain a national market share, sales volume first; the Great Wall SUV sales for three consecutive years to maintain a national championship; more than 100,000 yuan in China’s price of own-brand models, the independent development of the Great Wall Motor Hover CUV market hybrid all-around model growth and sales of first place.

As a high-tech industry, automotive industry, the competitive advantage of more reflected in the technical level. Pool resources for technical innovation, production and marketable products, auto companies have become a key factor in development and growth. As early as 2003, the Great Wall Motor to set up its own Institute of Technology. As of the end of 2005, the hospital has more than 500 engineers, including doctoral, masters and senior engineers more than 150 people. Great Wall Automobile Technology Research Institute, conducted simultaneously in four models currently available research and development, and with many well-known design companies at home and abroad to carry out close cooperation in technology research and development to achieve a global sharing of resources.

From the management perspective, the Great Wall of technological innovation embodied in more production and research combined. In recent years, Great Wall Motor is committed to building the one hand, a high level of R & D platform; the other hand, domestic and foreign well-known universities, research institutes of technology for international cooperation to build an interactive alliances and build a solid platform for production and research co-operation.

In innovation to achieve the “going out” strategy, the key is to play their own brand on the outstanding cost-effective advantages, focused on creating an export brand. Great Wall Motor Company not only has a good management mechanism, but also with the core components of the self-supporting ability, appropriate automated production processes, flexible and efficient production procedures for competitive advantage. At present, the Great Wall Motor has been exported to more than 50 countries and regions, this year’s export volume is expected to exceed 40000, within two years, will achieve the export ratio to 1:1.

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