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Advertising
Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising [...]
“mr.r….always a Step Ahead” – an Entrepreneural Case Story
MR.R…….. Always a step ahead! Submitted by Ms.R.Thamaraiselvi MR.R…….. Always a step ahead! Case Summary Coimbatore, the entrepreneurial belt in South India has breaded numerous entrepreneurs during the decades. One such individual was identified to develop into a case. “Mr.R……Always a step ahead!” brings out the real life experience, efforts [...]
Maruti Udyog Limited ? Managing Competition Successfully
MARUTI UDYOG LIMITED – Managing competition successfully Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of – modernizing the Indian automobile industry, [...]