Posts Tagged ‘About’

Kia?s new pet highlights appeal of ?Small but Mighty? new Picanto: Briggs Auto is Excited about Kia’s New Campaign


Manhattan, KS (PRWEB) June 24, 2011

As the leading Kia dealer in Kansas, Briggs Auto Group has their finger on the pulse of what’s hot in the world of cars and trucks. They really think the new Picanto is a great car, and they love Henry the Cat.

Co-starring with Picanto in the new campaign is ?Henry? ? a ?small but mighty? cat. Henry?s fun and inquisitive nature, remarkable agility and surprisingly big personality are used to reflect the new Picanto?s attributes in a full 360-degree campaign, which includes TV commercials, digital communications and print media.

?Our ?New Picanto. Small but Mighty? campaign challenges the traditional view that a small car can?t be big on personality and design,? comments Benny Oeyen, vice president Marketing and Product Planning, Kia Motors Europe.

?This impactful, amusing and unusual multimedia campaign repositions the new Picanto as appealing to a very different target audience.?

Earlier this year, Kia created a humorous online pre-marketing campaign, an innovative blog ?PicantoLeaks? (http://www.picantoleaks.com) in which an anonymous informer ?revealed? incredible secrets about the new Kia Picanto.

?Kia is a challenger brand with a great sense of creativity and style. This new campaign builds on that, and will continue to increase our visibility in the blogosphere and on social networks, enabling us to build even stronger connections with our target consumers.?

Throughout the campaign, across 11 European countries, questions such as ?Why does the red paint of the new Picanto glow so mysteriously?,? ?Who is behind the distinctive ?face? of Kia?s small car?? and ?What happened when Kia went searching for an unusual shade of black?? were answered in the most unlikely and amusing ways.

?Small but Mighty? is the latest embodiment of a revolution in Kia marketing that echoes the transformation of its product line-up. Earlier this year, Kia created a humorous online pre-marketing campaign, an innovative blog ?PicantoLeaks? (http://www.picantoleaks.com) in which a supposedly anonymous informer ?revealed? incredible secrets about the new Kia Picanto.

While the Picanto is not available in the US, local Kansas dealerships like Briggs Auto Group have a great selection of new and used Kia vehicles. Anyone interested in learning more about the 2011 Kia lineup is encouraged to stop by. They also have a great selection of other makes and models – new and used.

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Germany’s Best Quality Car is… a Hyundai


(PRWEB) July 30, 2010

Leading German motoring magazine AutoBild has awarded the Hyundai i30 compact sedan the top honour in its annual AutoBild Quality Report for 2010.

Hyundai edged out local manufacturers BMW and Audi, and eclipsed its rival Toyota to take the prestigious award based on a comprehensive analysis of reliability, long-term quality and customer satisfaction.

AutoBild’s annual list evaluates seven key criteria, each weighted equally, including feedback received from 9278 owners, manufacturer warranty provisioning, recall information, and data from a trusted German report based on 7.5 million vehicle inspections.

Considered by many to be one of the most respected industry quality surveys, and endorsed by a fastidious German audience, the award further demonstrates the gains Hyundai has made in consistently improving the quality of its products, service and support available to its owners.

?Hyundai is always proud to receive awards for its products, particularly this one from AutoBild, which places the company ahead of brands many have considered to be at the pinnacle of the industry,? said Tom Ruddenklau, Chief Operating Officer of Hyundai New Zealand.

Meanwhile British magazine Motor Trader has named Hyundai as the Car Franchise of the Year in its annual Motor Trader Industry Awards; the i30 hatch took first place in the Driver Power Top 100 survey, a customer satisfaction survey conducted by the best-selling Auto Express magazine.

ABOUT HYUNDAI NEW ZEALAND

Currently Hyundai is the number one selling diesel passenger vehicle manufacturer in New Zealand, holds 8.75% in passenger market share, and 7.12% total market share YTD 2010, was 2nd in passenger sales and 4th in total sales in June 2010, is number two in SUV sales YTD 2010 and has numerous new locations among its 23 dealerships. The brand has been imported into New Zealand for the past 28 years.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world?s fifth largest automaker in 2009 and includes over two dozen auto-related subsidiaries and affiliates.

Hyundai is a committed sponsor of sports and cultural organisations in New Zealand and worldwide.

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Hyundai Reveals the Future With All-New Compact Sedan


(PRWEB) July 28, 2010

Here?s a hint of the future, from Hyundai.

Hyundai New Zealand says the striking interior design concept of an all-new compact sedan just released in Korea points to the award-winning brand?s future look.

Hyundai labels the design concept ?Wind Craft?, a dynamic and futuristic direction aimed directly at a youthful generation. First up, it?s seen in the new model codenamed MD.

?Wind Craft highlights the depth and potential of Hyundai?s new design language,? explains Tom Ruddenklau, Chief Operating Officer of Hyundai New Zealand.

?This is the future, arriving now. Expect to see this approach across Hyundai models in coming years.?

The interior of the all-new MD is as striking as it is stylish, with a bold silver garnish originating at the crash pad and flowing to the console in a sculptured airstream-like contour. The combination high-gloss black and metallic finishes adds a futuristic and high-tech aesthetic to the interior.

Dynamic and refined elements include a four-spoke steering wheel with fingertip control of audio and cruise control systems and a VFD (Vacuum Florescent Display) instrument cluster with two-cylinder design displaying key information with crystal clarity and minimal eye stress, illuminated in Hyundai?s signature blue hue.

Previewed at the 2010 Busan International Motor Show, MD represents the latest incarnation of Hyundai?s signature ?Fluidic Sculpture? philosophy, and showcases the innovative GGDI (Gamma Gasoline Direct Injection) engine.

Sporty with elegant lines, MD will deliver class-leading fuel efficiency and eco credentials.

It is expected in New Zealand in 2011.

ABOUT HYUNDAI NEW ZEALAND

Currently Hyundai is the number one selling diesel passenger vehicle manufacturer in New Zealand, holds 8.75% in passenger market share, and 7.12% total market share YTD 2010, was 2nd in passenger sales and 4th in total sales in June 2010, is number two in SUV sales YTD 2010 and has numerous new locations among its 23 dealerships. The brand has been imported into New Zealand for the past 28 years.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world?s fifth largest automaker in 2009 and includes over two dozen auto-related subsidiaries and affiliates.

Hyundai is a committed sponsor of sports and cultural organisations in New Zealand and worldwide. See http://www.hyundai.co.nz.

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