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Posts Tagged ‘Auto Parts’

With all the talk about attraction marketing is it really valuable?

With the continual change of internet marketing many marketers have modified the way they sell online and have begun using “attraction tactics”. The internet has developed its own terms or language to include a new way of marketing. Of course when a new trend appears, a clever phrase or word is invented and it gets “talked up” so that we are considered hip or in the know. Attraction marketing has become just that new trend phrase for an old idea and has re-emerged as the “hot” strategy for selling online and it includes a couple different processes.

Pre-selling and how do you pre-sell a customer has become the first process?

The easiest example of pre-selling is as follows: The phone book yellow pages. I can hear you saying, “WHAT?” But it is true. I bet right now you have your copy on a shelf or stuffed in a desk drawer. You never flip through it just to read advertisements… but when you need it – you pull it off the shelf and look for that specific product, company or service you need. Right? Thought so.

Please realize that the phone book yellow pages did not sell you anything. You as a customer initiated the sale yourself. This just happens to be the very first part of attraction marketing ~ the customer initiates the sale. Another example would be an auto parts store. Simply put they sell auto parts but many also do auto repairs so while the customer is shopping for parts he is also shown that auto repairs are available too. So the customer has the ability to ask questions he might have concerning a needed repair. By doing this the customer is attracted to the store. Your specific area is auto parts, information is given for free, and the customer begins to show loyalty to the auto parts store. In the end this is called attraction marketing. The auto parts store does not need to do cold calls, send out fliers, or hold a special sale… the customers are simply attracted to them.

Many internet guru’s will try to lay claim to inventing the term and its use but they are wrong. The local enclosed shopping mall is a perfect example to prove the point. In the 70′s shopping malls were the neatest thing around. They quickly became a place to hang out and be seen. A place to meet other people. Or a place to exercise by walking when the doctor says to walk but the weather is cold. Shopping malls encouraged these types of activities by having free concerts, offering your child’s picture with Santa and other subtle attraction marketing ideas.

With the development of the internet, like the shopping mall, it has become a place to meet to exchange views. And as the internet grew with adding graphics and interactivity, and games it began to chip away at the shopping malls place. People now go to the internet to meet people, to have fun and to learn new things. The normal use of the Yellow Pages Phone Book has quickly been replaced by Google. People began searching for auto parts and repairs online and it was not long before the business owners took notice.

Businesses began using attraction marketing on the internet.

As the customer base continues to shrink for many business owners they attribute it to the internet. Soon business owners began using the internet as an attraction and marketed to the much larger customer base. Soon they found that there was also loyalty and these customers came back to shop again and again when the customer was provided products and services that were easy to find.

In the end everyone uses attraction marketing to win customers and then to keep them.

One of the best bonus’ to the business person is in advertising. No longer did they have to advertise in several printed publications in their local area. Now they were able to market to anyone worldwide. Attraction marketing pulls the customers to the business owners site. These customers would be more qualified because they are looking for the product the business owner is selling. This streamlines the customer base to people interested in your product or service.

Attraction marketing has become a staple to not only big business but to small business to. It works and is here to stay!

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With the continual change of internet marketing many marketers have modified the way they sell online and have begun using “attraction marketing”. The internet has developed its own terms or language to include a new way of marketing. Of course when a new trend appears, a clever phrase or word is invented and it gets “talked up” so that we are considered hip or in the know.

Attraction marketing has become just that new trend phrase for an old idea and has re-emerged as the “hot” strategy for selling online. Attraction marketing includes a couple different processes.

The first process is pre-selling and how you do it right?

The easiest example of pre-selling is as follows: The phone book yellow pages. I can hear you saying, “WHAT?” But it is true. I bet right now you have your copy on a shelf or stuffed in a desk drawer. I also bet you never flip through it just to read the ads… but when you need it – you pull it off the shelf and look for that specific product, company or service you need. Right? Thought so.

Please realize that the phone book yellow pages did not sell you anything. You initiated the sale yourself. This just happens to be the very first part of attraction marketing ~ the customer initiates the sale. Another example would be an auto parts store. Simply put they sell auto parts but many also do auto repairs so while the customer is shopping for parts he is also shown that auto repairs are available too. So the customer has the ability to ask questions he might have concerning a needed repair. By doing this the customer is attracted to the store. Your specific area is auto parts, information is given for free, and the customer begins to show loyalty to the auto parts store. In the end this is called attraction marketing. The auto parts store does not need to do cold calls, send out fliers, or hold a special sale… the customers are simply attracted to them.

Many internet guru’s will try to lay claim to inventing attraction marketing but they are wrong. One good example to prove my point would be the local enclosed shopping mall. In the 70′s shopping malls were the neatest thing around. Soon they became a hang out place to be seen. A place to meet other people. Or a place to exercise by walking when the doctor says to walk but the weather is cold. Shopping malls encouraged these types of activities by having free concerts, offering your child’s picture with Santa and other subtle attraction marketing ideas.

With the development of the internet, like the shopping mall, it has become a place to meet to exchange views. And as the internet grew with adding graphics and interactivity, and games it began to chip away at the shopping malls place. Today’s internet browsing person goes to the internet to meet people, have fun and learn new things. With the entrance of Google the internet quickly replaced the Yellow Pages. People began searching for auto parts and repairs online and it was not long before the business owners took notice.

Businesses began using attraction marketing on the internet.

Business owners were quick to see their customer base shrinking and attributed it to the internet. It was not long before business owners began using the internet to market to a larger customer base. Soon they found that there was also loyalty and these customers came back to shop again and again when the customer was provided products and services that were easy to find.

In the end everyone uses attraction marketing to win customers and then to keep them.

To a business owner the biggest bonus is in advertising. No longer did they have to advertise in several printed publications in their local area. Now they were able to market to anyone worldwide. Attraction marketing pulls the customers to the business owners site. These customers would be more qualified because they are looking for the product the business owner is selling. This streamlines the customer base to people interested in your product or service.

Attraction marketing has become a staple to not only big business but to small business to. It is here to stay because it works!

Motor vehicles contain hundreds of moving parts that receive normal wear and tear every time you drive the car. Weather also has an impact on auto parts because most cars are exposed to all of the extremes of heat, cold, and moisture of the outside world. Between the normal wear and tear and the impact of the weather, car and auto parts will break down after time and need to be replaced. If you like to save a little money by replacing your car’s parts yourself, there are several ways to find the car and auto parts you need.

New Parts

Brand new replacement parts can be very simple to find if your car is less than five years old. Most dealers have access to a full complement of parts that they can have shipped directly from the factory. Since dealerships also offer auto repair, you may find that the part you need is already on-site in the repair shop and they will sell it to you right away. The only problem with replacing parts on new cars is that many of the most recent models have parts that have to be changed using specific tools. It can be less expensive and time consuming to have the work done in the auto dealer’s shop if your car is a very new model.

Used and Refurbished Parts

Finding parts for cars that are more than five years old is not difficult, but it is not quite as easy as finding newer parts. You may get lucky and find that the dealer still stocks the part you need, especially if it is a fundamental engine part that is similar in most cars. If the part you need is not readily available at the dealership, you may be able to find a suitable used or refurbished part at a local auto mechanic or salvage yard. There are also car and auto parts for sale online through auction sites or specialty sites dedicated to your type of car.

What to Expect From Your Local Retailer

Local auto repair retail stores will have many of the regular maintenance parts that commonly need to be replaced. You will be able to buy things like belts, hoses, and even smaller engine components like fuel pumps. Not every retailer has access to the same variety of parts. If you need something specific, speak with a clerk to find out if it is something the retail store can acquire for you. Usually the store will be able to give you an idea of where to find the part if they can’t order it for you.

How to Find Parts for Older Cars

Older car parts can be trickier to track down. If your car is over ten years old, your first stop for replacement parts may need to be a salvage yard. Look through your local phone book for salvage yards in your area. Most of them focus on specific types of car parts, like foreign or domestic. Calling around will save you quite a bit of time before you begin to visit salvage yards.

For more information on auto parts, visit http://usedcarpartlocator.com

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